PUMA Announces Big Sean as Creative Collaborator & Global Ambassador
Via Adam Petrick, PUMA’s Global Director for Brand Marketing…. “We are thrilled to have Big Sean on board. Anyone who’s followed him throughout his career will know that his talent goes beyond music. His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family.”
Puma is on a hot streak, the Weekend, Rihanna and now Big Sean. All notable names to align with the brand. Big Sean will be working alongside PUMA’s team to design an exclusive collection that’s set to release in Spring 2018. PUMA will also support Big Sean’s forthcoming “I Decided” tour, where the brand will be sponsoring.